Can the principles of crowdfunding work within an established worldwide corporation? Yes, they can.
With the increasing popularity of platform as Kickstarter or Indiegogo, crowdfunding has attracted the interest of big companies, most of those able to capture innovation flow. Instead of going out to seek financing or new disruptive idea, IBM decided to use crowdfunding model as a viable way to generate engagement and participation within its own business units and to spark innovation and collaboration by its own employees.
Organizations always try to engage their employees to innovate. There are many specialized applications and website to support these activities. However, as shown by IBM, this method tends to have top-down decision-making flows. For these reasons, the company has decided to get the opportunity to their employees to act on their thoughts.